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Research papers

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People
Author: Henning Haase
June 15, 1980
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Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children